Concours Mondial de Bruxelles

The Concours Mondial de Bruxelles is a benchmark international wine competition. Since 2006, it has established itself as a must-attend event, organizing sessions in various countries, from Europe to Asia and America. Its reputation rests on its independence, rigor and meticulous tasting process, which reassure consumers of the quality of the winning wines. In 2023, the Concours Mondial de Bruxelles has decided to modernize its image to better reflect its prestige and international stature. Diplostudio was asked to create a new graphic charter and redefine the design of all the medals.

A promotional film for the Concours Mondial de Bruxelles has been produced, highlighting the various players involved in this prestigious event, including founders, juries, producers and customers. The film is the result of a collaboration with United Airlines, which will broadcast the video during its flights. The aim is to promote the Concours Mondial de Bruxelles Wine Corners at the various airports served by the airline.

Diplostudio's main challenge was to design a visual identity that would capture the essence and history of the Concours Mondial de Bruxelles, while adding a touch of modernity and elegance. The challenge was to respect the competition's heritage, symbolizing its prestige and impartiality, while ensuring visual consistency across all communication media, from medals to tasting reports. In addition, it was essential to create a design adaptable to various international events and wine categories, guaranteeing immediate recognition and a strong visual identity.

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Diplostudio succeeded in creating a contemporary and refined graphic charter, in harmony with the values of the Concours Mondial de Bruxelles. The new medals, elegant and distinctive, perfectly reflect the quality and prestige of the award-winning wines. Each graphic element has been designed to reinforce the credibility and recognition of the competition worldwide. The new visual identity has been rolled out across all media, including tasting reports, digital tools, wine bars and airport wine corners.

This overhaul has modernized the Concours Mondial de Bruxelles's image, boosting its visibility and reinforcing its position as an international benchmark in oenology.
Thanks to this collaboration, Diplostudio has contributed to enhancing the Concours Mondial de Bruxelles, giving it an image commensurate with its prestige and international stature.

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