Bière des Ours

Bière des Ours is a Belgian honey beer brewed by Brasserie La Binchoise. It comes in two varieties: Bière des Ours and Ours Polaire. The brewery wanted to modernize the visual identity of these beers while retaining the emblematic illustration of the original bear.

The challenge was to create a new visual identity for these beers while respecting their heritage. We had to find a way to clearly differentiate the two products while maintaining visual consistency. We decided to adopt a black and white contrast for both beers, making their distinction obvious.

We then launched a promotional campaign on social networks, centered around captivating storytelling. We imagined a story featuring an explorer in search of the Holy Grail: Bear Beer. The concept was to present beers as beverages for adventurers. The campaign included a series of visuals integrating the products into the world of video, highlighting their uniqueness and appeal to customers seeking new experiences.

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