Beehub
Customer
Beehub
Services
Art direction / Branding / UX & UI / Digital / Photo / Video
Year
2023
Description
Description
Context
Beehub is a Belgian company specializing in the production of honey-based pharmaceutical products. Founded on values of quality, authenticity and sustainability, Beehub stands out for its commitment to beekeeping practices that respect the environment and biodiversity. The company wanted to position itself as an innovative and eco-responsible leader in the natural health products sector, while strengthening its brand identity and market presence.
Challenge
To help Beehub.earth achieve its goals, we have taken on several challenges:
- Graphic identity: Create a distinctive visual identity that reflects Beehub's values and mission, while attracting and retaining a demanding customer base.
- Product packaging: Design attractive, functional packaging for Beehub products, highlighting the quality of Belgian honey and the associated pharmaceutical benefits.
- Website and e-commerce: Develop a high-performance, intuitive website with Shopify, enabling effective product presentation and a smooth, pleasant shopping experience.
- Communications campaign: Develop a comprehensive communications strategy to promote Beehub's values, increase brand awareness and generate sales.
Results
Thanks to close collaboration with the Beehub team, we were able to achieve remarkable results. Beehub's new visual identity is elegant, modern and perfectly in tune with the company's values, enabling the brand to stand out clearly in the marketplace. Product packaging is aesthetically pleasing, practical and environmentally friendly, reinforcing Beehub's commitment to sustainability. The e-commerce site developed on Shopify offers intuitive navigation, clear product presentation and a fluid shopping experience. Shopify's functionalities have been optimized to maximize conversions and facilitate sales management. Finally, the communication campaign highlighted Beehub's values of quality, authenticity and sustainability, generating a significant increase in brand awareness and growth in online sales. In short, our intervention created a strong, consistent brand identity, improved the customer experience and strengthened Beehub's position in the natural pharmaceutical honey products market.