Bois de Loë

The Stassen family, via Charles Piron, approached us to develop communications for their new project: Bois de Loë. Bois de Loë is a 4-hectare Belgian vineyard on the heights of Aubel. Created by Ben Stassen, this family project aims to be a genuine wine tourism destination.

The customer insisted on keeping its pre-existing graphic identity. We therefore had to develop a whole range of packaging in line with their logo and color code. In all, 3 ranges were created by our graphic designers. 

We then created an e-commerce website to promote the products. The challenge was to highlight the customer's values (Belgian production, respectful of the environment) in a modern, elegant site, but with an intuitive user interface. To achieve this, we had to adapt the graphic identity to the website, creating several elements to make the different products directly identifiable.

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We've created a responsive e-commerce site that the customer can really take control of: thanks to the CMS, the site is easy to edit and allows him to add or remove products as required. The customer also has access to a packaging reserve for upcoming harvests. As Diplo Studio took care of all the photo and video production in-house, we were able to illustrate the website with videos that enliven the navigation and showcase the work carried out in the field. The videos and photos are and will be used to animate the customer's social networks.